Simply put, digital advertising is buying space across websites and mobile apps. And with the amount of time that people spend online – on computers, tablets, mobile devices – a strong case could be made for incorporating a digital marketing strategy into your marketing mix.

But the power of digital goes well beyond usage. Digital allows marketers to target effectively. Whether it be by demographic, location, interests, purchasing habits, online behaviors, you can focus on the people that matter most to your business, the people most likely to be interested in your product or service. And with the amount of digital marketing tactics possible, each campaign can work your organization towards achieving different goals simultaneously.

Another huge benefit is the access to data, which allows you to measure performance, impact and ROI. See what works, what’s resonating with your target audience and how people are interacting with your brand. These insights help you make necessary changes and optimize your campaigns, all nearly in real-time.

Digital marketing is affordable, and it works. With the right digital expert on your team, companies of any size can easily dive into digital and use it to help grow their business.