Digital Advertising for the Holidays

2020-10-12T15:57:16+00:00October 12th, 2020|Digital Marketing, Marketing|

The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how

Happy National Manufacturing Day!

2020-10-02T14:47:14+00:00October 2nd, 2020|Video Marketing|

Manufacturers across the US will celebrate Manufacturing Day 2020 on October 2nd. As 4.6 million manufacturing jobs will need to be filled in the next decade, t's important that manufacturers also look beyond #MFGDay20 and how digital marketing, video and social media can help them promote their services, the industry, as well as recruit and engage the next generation of workers.

Amazon Targeting: An Opportunity your Business Shouldn’t Pass Up

2020-09-22T17:22:43+00:00September 18th, 2020|Digital Marketing|

Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year

Building Brand Awareness – Always Essential for Any Business

2020-08-21T20:19:49+00:00August 20th, 2020|Branding, Digital Marketing|

Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.

3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive

2020-07-07T14:36:02+00:00May 20th, 2020|COVID-19, Digital Marketing, Marketing, Social Media|

Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from

The Best Digital Tactics for Marketing During These Unique Times

2020-04-06T18:00:21+00:00March 27th, 2020|Digital Marketing|

Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the

Digital Will Help Brands Adjust to the New Normal

2020-05-06T14:29:34+00:00March 24th, 2020|Digital Marketing|

In addition to the global economy, companies all around the world are feeling the effects of the coronavirus. Not to mention how daily life has changed for so many. Workers have gone remote, parents have become teachers, in-person meetings have become conference calls, trade shows are going virtual - the list goes on. Not

Barcelona Creative Group Is Here For You

2020-03-20T19:29:28+00:00March 20th, 2020|Digital Marketing|

Dear Valued Clients, Partners and Friends: We hope that you and your organization are staying well and keeping healthy. It has been a week unlike many of us have ever experienced, and while I am certain that you are hearing from a lot of vendors and partners, we wanted to check-in as well.

Working Remote and Distancing While Connecting

2020-03-19T20:41:10+00:00March 20th, 2020|Digital Marketing|

Not all of us at BCG have experience working remote. But we are very fortunate that in times of uncertainty such as this, we do have the resources and the capability to work from home and stay connected with each other and with our clients. In light of these circumstances, we wanted to share

Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and

The One Where We’re Totally Aware

2019-08-08T13:21:56+00:00August 8th, 2019|Digital Marketing, Marketing, The One With...|

You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again,

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

2019-06-06T14:34:51+00:00June 6th, 2019|Advertising, Digital Marketing|

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

Stop Hesitating. It’s Time to Go Digital.

2019-10-02T16:44:56+00:00April 15th, 2019|Bank Marketing, Digital Marketing, Marketing|

In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile

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