how we help

Strategy that leads to action.

Solutions that move your business forward.

The best marketing doesn’t start with a deliverable. It starts with understanding where you want to go, what’s standing in the way and what needs to be true to get there.

Barcelona Creative Group brings strategic marketing thinking and hands-on creative execution together – helping organizations define what matters, make smarter decisions and turn strategy into meaningful action. We’ll create a prioritized marketing roadmap and a realistic plan for execution.

From brand strategy and positioning to websites, campaigns, content and ongoing marketing leadership, we meet you where you are and bring the right capabilities together to move your organization forward.

what we do

Strategic Marketing Leadership

Clarity for the decisions that matter.

Experienced marketing leadership and strategic guidance, connecting marketing decisions to your business goals.

  • Marketing strategy & planning

  • CMO-level leadership & engagements

  • Go-to-market strategy

  • Marketing audits & assessments

  • Campaign & opportunity planning

Brand Strategy

Define what you stand for and make it matter.

Uncover what makes you different, define your brand promise and build the foundation for how you share it with the world.

  • Brand positioning & strategy

  • Brand promise & messaging

  • Audience & competitive insights

  • Value propositions

  • Brand identity development

Brand+Culture Connection

Align what you promise with how you live it.

Connect brand and culture – aligning promise, leadership, employees, communications and customer experience.

  • Brand + culture strategy

  • Mission, vision and values

  • Internal brand engagement

  • Employee experience

  • Leadership alignment

Creative & Brand Expression

Turn strategy into something people can see, feel and remember.

Bring strategy to life through creative that is purposeful, distinctive and connected to the bigger picture.

  • Identity & brand guidelines

  • Campaign creative

  • Marketing collateral

  • Presentation design

  • Print & digital creative

Digital & Web

Create digital experiences that work as hard as your brand.

Connect strategy, content, design and technology to create digital experiences with purpose.

  • Website strategy

  • Website design & development

  • Content strategy & copywriting

  • SEO & optimization

  • Landing pages & digital campaigns

Content & Communications

Tell the right story, to the right people, in the right way.

Content that strengthens your brand, engages your audiences and supports your strategic objectives.

  • Content strategy & messaging

  • Campaign development

  • Email marketing

  • Social media & community

  • Video & multimedia

built around your needs

You don’t always need an agency. Sometimes you need a strategic marketing leader. Sometimes you need an extension of your team to take an idea from strategy through execution. We can be any of those.

strategic leadership

Ongoing marketing guidance and leadership through a CMO-level engagement.

strategic projects

Focused engagements built around a specific opportunity, challenge or initiative.

creative execution

Strategy, creative, digital, content and communications resources to bring your plans to life.

strategic partnerships

A connected combination of strategy, leadership and execution when the opportunity calls for it.

strategy + execution

Ideas are powerful. Action makes them matter.
Understand

We start by understanding your goals, challenges and what success look like.

strategize

We create a clear, actionable strategy built for your unique situation.

create

We bring the strategy to life through creative, content, and digital experiences.

impact

We activate with purpose and measure what matters to drive meaningful impact.