What Is a BRAND?
A BRAND Is Not…
A logo, a tagline, advertisement or campaign. It’s not just something your audience buys.
A BRAND Is…
What others think it is as a result of every experience and every interaction with your organization.
Your Brand is everything your company says and does. Inside and Out.
Brand is Important.
What is the best way to build the BRAND you desire?
At Barcelona Creative Group, we harness the power of creativity to build Brands inside and out. Brands that connect with both your people and your marketplace. Our proven Brand strategy – The Orange Process™ – starts with discovery. By examining goals, motivations, practices and the internal strengths of your Brand, we uncover who your audience is, where to find them and how to engage them.