Learning the Basics of Audience Targeting

2017-12-15T14:33:58+00:00December 15th, 2017|Digital Marketing, Trends|

There you sit, searching online, maybe looking at a comfy new sweater or pair of boots to get you through winter. Or, maybe you’re looking at that 65” TV you hope Santa brings you for Christmas. Next thing you know, it seems like digital ads for those same products are following you around online for

eMarketer Releases New Programmatic Advertising Estimates

2017-04-18T14:04:55+00:00April 18th, 2017|Digital Marketing|

The article below is from eMarketer. In 2017, programmatic display advertising spending will reach nearly $33 billion Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56

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