A Logo Is Not a Brand

2017-05-05T08:53:06+00:00May 5th, 2017|Branding|

The article below is from Harvard Business Review. Lots of organizations come to our company, Advertising for Humanity, asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we