Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.
The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the