Founded in 1948, Alro Steel processes and distributes metals, plastics and industrial supplies to over 50,000 customers in North America.
With locations in 15 states, Alro faces challenges in recruiting and hiring team members in nearly every region they serve. They were looking to try a different approach to recruitment.
Plan with Purpose
Use targeted, cost-effective digital strategies
Fill open positions in 3 Chicagoland territories
Compete with local competitors also looking to hire
Digital Works for Recruitment
We executed a 3-month digital campaign using specific targeting and relevant strategies. One of Alro’s locations filled half of their open positions and began seeing up to 15 interviews a week. Another one of their Chicagoland locations was fully staffed after only one month. All three locations experienced an uptick in applicants and corporate inquiries also increased during the length of the campaign.