At BCG we specialize in building and powering brands. Many businesses come to think of us as the in-house marketing department they don’t have because we get to know your brand inside and out, learn what sets you apart from your competition and what gives your brand its unique position within the marketplace. From there we determine the right advertising tactics and digital marketing strategies to help drive long-term growth and achieve results.
Below you’ll find some great ideas on how to celebrate National Small Business Week, but really these are important actions for your small business to be taking at any time of year. If you don’t have the time or the man power to handle things like this, let us help you share your brand with the right people!
The following information came from an article published on March 9, 2021 on blogs.constantcontact.com, written by Miranda Paquet.
Do you celebrate National Small Business Week at your business?
If not, this year is a great time to start!
As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy.
How can your business get involved?
Whether you own a small business, work for one, or you just love supporting them, there are plenty of ways you can show your support and take part in this tradition.
Here are ways you can take part in Small Business Week this year:
Share your story
You started your business for a reason — probably the same reason that motivates you to get out of bed in the morning, roll up your sleeves, and get the job done.
Don’t keep your story a secret! Use your unique point of view as a way to stand out from the competition and get closer to your customers.
This Small Business Week, take a moment to remind your customers and supporters why you do what you do.
Join other small businesses and share your inspiration using the hashtag #MySmallBizWhy.
With just a sentence or two — and maybe a quick photo — you can pull back the curtain and show your customers the heart of your business.
Say thank you to the people who keep your business going
Who makes your business possible?
Maybe you’ve got a top-notch staff or die-hard customer base. Maybe you have a mentor you can always call when you hit a lull. Take a moment to step away from the day-to-day frenzy and show your appreciation.
A face to face thank you is always great. But you can also write thank you cards, send an email to your supporters, or post a thank you on social media.
If you’re comfortable in front of a camera, think about how you can get your message across in a short thank you video.
Partner with another small business
Are you close to other small businesses in your area? Strengthen your impact and reach a larger audience by joining forces this Small Business Week.
For example, a jewelry store could increase its exposure by setting up a display at a local spa and providing 10 percent off coupons to all spa customers.
Look to collaborate with businesses that reach a similar audience, so your products and services complement nicely.
Get the word out
When you own a small business, the weeks fly by. Don’t miss out on Small Business Week just because you’re having a busy week.
Get the word out to your supporters by sending an email announcing Small Business Week and encouraging your customers to support you. You can add a coupon to your email as a special thank you to your customers.
Many email services allow you to schedule your email in advance so you can set everything up ahead of time.
Once your email has sent, post it to your active social media channels to increase your reach. Soon, your customers will be celebrating along with you.
Happy National Small Business Week!
Hopefully, these ideas will guide you in the right direction this Small Business Week!
No matter how you choose to celebrate, the most important thing is to recognize the incredible impact and contributions small businesses make all year long.