Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend
Manufacturers across the US will celebrate Manufacturing Day 2020 on October 2nd. As 4.6 million manufacturing jobs will need to be filled in the next decade, t's important that manufacturers also look beyond #MFGDay20 and how digital marketing, video and social media can help them promote their services, the industry, as well as recruit and engage the next generation of workers.
When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet
Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.
Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.
In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.
Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create
The article below was originally published by eMarketer, titled, Streaming Service Use Now More Common than Cable Subscriptions, written by Monica Melton. More people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC. The survey found that 67% of US internet users watch or
Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute
I’ve been doing a lot of research lately on the top marketing trends of 2015. An approach that I have seen frequently is one of a more optimistic and personal style. It seems that consumers are looking for a brand that makes them feel good and that they can believe in because they are starting
[ecko_youtube]L3MtFGWRXAA[/ecko_youtube] At BCG, we all love puppies. We even have an official “Office Therapist,” AKA, Norman the Westie. It’s probably why we also all cracked up over Purina Puppy and Dog Chow’s latest campaign. The program, titled “Welcome to the Puppyhood,” was launched with a YouTube video via Buzzfeed and received more than 4 million
[ecko_youtube]eoyq9pcp4Cg[/ecko_youtube] It’s becoming a BIG trend this year... ad campaigns that are meant to touch people’s hearts and relate their product to the consumer’s very personal feelings and experiences. It feels like not one week goes by without seeing an article that prepares me to grab my tissues before watching the newest video that’s out