5 Reasons You Need to Be Using Video!

2020-10-26T15:37:33+00:00October 8th, 2020|Video Marketing|

Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend

Happy National Manufacturing Day!

2020-10-02T14:47:14+00:00October 2nd, 2020|Video Marketing|

Manufacturers across the US will celebrate Manufacturing Day 2020 on October 2nd. As 4.6 million manufacturing jobs will need to be filled in the next decade, t's important that manufacturers also look beyond #MFGDay20 and how digital marketing, video and social media can help them promote their services, the industry, as well as recruit and engage the next generation of workers.

Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Looking Back on a Year of Statement Advertising

2017-12-28T10:16:08+00:00December 28th, 2017|Advertising|

In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Streaming Service Use Now More Common than Cable Subscriptions

2017-06-28T15:56:05+00:00June 28th, 2017|Video Marketing|

The article below was originally published by eMarketer, titled, Streaming Service Use Now More Common than Cable Subscriptions, written by Monica Melton. More people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC. The survey found that 67% of US internet users watch or

Honda Continues to Showcase “The Power of Dreams”

2015-10-06T09:45:40+00:00October 6th, 2015|Advertising, Trends, Video Marketing|

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute

Purina “Puppyhood” Campaign Creates Virtual Connection New Puppy Parents

2015-09-16T15:43:47+00:00September 16th, 2015|Advertising|

[ecko_youtube]L3MtFGWRXAA[/ecko_youtube] At BCG, we all love puppies. We even have an official “Office Therapist,” AKA, Norman the Westie. It’s probably why we also all cracked up over Purina Puppy and Dog Chow’s latest campaign. The program, titled “Welcome to the Puppyhood,” was launched with a YouTube video via Buzzfeed and received more than 4 million

Quaker Hops on the “Let’s Make a Personal Connection” Bandwagon

2015-08-21T15:17:48+00:00August 21st, 2015|Advertising, Trends|

[ecko_youtube]eoyq9pcp4Cg[/ecko_youtube] It’s becoming a BIG trend this year... ad campaigns that are meant to touch people’s hearts and relate their product to the consumer’s very personal feelings and experiences. It feels like not one week goes by without seeing an article that prepares me to grab my tissues before watching the newest video that’s out

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