Building Brand Awareness – Always Essential for Any Business

2020-08-21T20:19:49+00:00August 20th, 2020|Branding, Digital Marketing|

Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Looking Back on a Year of Statement Advertising

2017-12-28T10:16:08+00:00December 28th, 2017|Advertising|

In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

Quaker Hops on the “Let’s Make a Personal Connection” Bandwagon

2015-08-21T15:17:48+00:00August 21st, 2015|Advertising, Trends|

[ecko_youtube]eoyq9pcp4Cg[/ecko_youtube] It’s becoming a BIG trend this year... ad campaigns that are meant to touch people’s hearts and relate their product to the consumer’s very personal feelings and experiences. It feels like not one week goes by without seeing an article that prepares me to grab my tissues before watching the newest video that’s out

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