eMarketer Releases New Programmatic Advertising Estimates

2017-04-18T14:04:55+00:00April 18th, 2017|Digital Marketing|

The article below is from eMarketer. In 2017, programmatic display advertising spending will reach nearly $33 billion Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56