Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

2019-06-06T14:34:51+00:00June 6th, 2019|Advertising, Digital Marketing|

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

2019-05-13T17:24:37+00:00May 1st, 2019|Digital Marketing, Social Media|

As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time?

Digital Marketing Strategy in Banking Communications

2020-03-04T17:58:20+00:00January 19th, 2018|Bank Marketing, Digital Marketing|

Not long after the emergence of the digital advertising channel, most industries embraced the new medium, realizing the myriad of benefits. Digital advertising can be a cost-effective way to audience target based on very specific traits. It can also deliver customized messages and collect real-time performance metrics. Banks and other financial institutions, however, have

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Mobile Device Internet Usage

2017-03-14T12:22:46+00:00March 14th, 2017|Mobile Marketing|

More people are using mobile devices to access the internet. This year, the number of mobile-only internet users* will more than double the number of desktop/laptop-only users. As mobile-only and multiscreen internet uptake continues to increase, the penetration rate of desktop/laptop-only internet users will steadily decline. * Includes anyone who exclusively uses either a smartphone, tablet or feature phone for their connectivity

Mobile Marketing Simply Cannot Be Ignored in 2017

2017-02-01T16:35:05+00:00February 1st, 2017|Digital Marketing|

Are you reading this on your mobile device? Based on statistics, and by walking into any local coffee shop, I’d be willing to bet you are. If you haven’t yet optimized your website for mobile or created a mobile marketing strategy for 2017 – you must. The upward trend in mobile website visits can no

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