For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.
As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time?
More people are using mobile devices to access the internet. This year, the number of mobile-only internet users* will more than double the number of desktop/laptop-only users. As mobile-only and multiscreen internet uptake continues to increase, the penetration rate of desktop/laptop-only internet users will steadily decline. * Includes anyone who exclusively uses either a smartphone, tablet or feature phone for their connectivity