What Is a Brand Community and How Do You Build One?

2021-01-12T17:26:30+00:00January 13th, 2021|Advertising, Branding, Marketing, Social Media, Strategic Marketing|

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

How Small Business Owners Can Stay Connected to Customers During COVID-19

2020-05-06T14:27:01+00:00April 22nd, 2020|Digital Marketing, Marketing|

This blog about digital marketing iwas published on April 21, 2020 on Social Media Week, written by Taylor Rohwedder. Photo source: socialmediaweek.org. Get creative, give back and share good values are just a few basic principles to note when trying to stay connected with audiences during COVID-19 When sales are down, your production may

Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

Stop Hesitating. It’s Time to Go Digital.

2019-10-02T16:44:56+00:00April 15th, 2019|Bank Marketing, Digital Marketing, Marketing|

In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile

Why Brands Must Be Built from Within

2019-04-01T20:00:54+00:00April 1st, 2019|Branding, Employee Engagement, Marketing|

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

3 Habits to Boost Creativity & Become a More Prolific Marketer

2019-01-28T16:23:18+00:00January 28th, 2019|Marketing|

The article below was published on Hubspot, written by Caroline Forsey. Photo source Hubspot. Maya Angelou once said, "You can't use up creativity. The more you use, the more you have." Oftentimes, this couldn't feel further from the truth. Imagine, for instance, the moment you finish your quarterly marketing campaign. You're ecstatic -- the

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Take Five with Our September Newsletter!

2018-09-12T16:46:26+00:00September 11th, 2018|Newsletter|

Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How

How Do You Measure Social Media Success?

2019-10-02T17:04:10+00:00July 11th, 2018|Digital Marketing, Marketing, Social Media|

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies

The Road Ahead for Digital and Social

2018-08-30T12:44:16+00:00April 11th, 2018|Digital Marketing, Marketing, Social Media|

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed

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