What Is a Brand Community and How Do You Build One?

2021-01-12T17:26:30+00:00January 13th, 2021|Advertising, Branding, Marketing, Social Media, Strategic Marketing|

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Take Five with Our September Newsletter!

2018-09-12T16:46:26+00:00September 11th, 2018|Newsletter|

Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How

This is How You Can Improve Your Marketing Plan in 2018

2018-08-30T14:04:50+00:00January 25th, 2018|Strategic Marketing|

We’re nearly a full month into a new year – to us, it means it’s time to double-down on resolutions, evaluate goals for 2018 and recourse where needed. It’s a time to make sure strategies for the coming year are actionable, and ensure every tactic directly serves objectives for the year’s finish line. For

Traditional Media is Not Dead… Wait, What!?

2019-10-02T17:02:10+00:00June 19th, 2017|Trends|

The article below, titled "Is the Pendulum Swinging Back Toward Traditional Media?," was published by Second Wind. Barcelona Creative Group is also a member of Second Wind.  If you are looking for help with Brand Development, we can help! Over the last 15 years, online media has been hailed as the advertising savior in

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