Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Are You Getting the Right Answers from Your Agency?

2020-05-28T22:39:51+00:00March 16th, 2018|Marketing|

Is your agency able to answer why they choose to implement the tactics they do with your marketing plan? If not, are you asking for the reasons behind their recommendations? Barcelona Creative Group (BCG) loves big ideas and trying new things with clients – creative, after all, is our middle name. But we know

This is How You Can Improve Your Marketing Plan in 2018

2018-08-30T14:04:50+00:00January 25th, 2018|Strategic Marketing|

We’re nearly a full month into a new year – to us, it means it’s time to double-down on resolutions, evaluate goals for 2018 and recourse where needed. It’s a time to make sure strategies for the coming year are actionable, and ensure every tactic directly serves objectives for the year’s finish line. For

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