Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Take Five with Our September Newsletter!

2018-09-12T16:46:26+00:00September 11th, 2018|Newsletter|

Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How

P2P Payment Transactions to Exceed $120 Billion This Year

2020-05-28T22:23:10+00:00July 18th, 2017|Digital Marketing, Mobile Marketing, Trends|

Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021,

Traditional Media is Not Dead… Wait, What!?

2019-10-02T17:02:10+00:00June 19th, 2017|Trends|

The article below, titled "Is the Pendulum Swinging Back Toward Traditional Media?," was published by Second Wind. Barcelona Creative Group is also a member of Second Wind.  If you are looking for help with Brand Development, we can help! Over the last 15 years, online media has been hailed as the advertising savior in

Ten Ways to Move Your Ideas from Good to Great

2017-03-17T13:27:27+00:00March 17th, 2017|Creative Process|

The article below is from Second Wind, written by Deborah Budd I’ve been reading about creativity in general, and really have enjoyed all of the fresh resources available on the internet. Every few days, I discover a fantastic blog offering insights and research about the idea process and creativity in general. I’ve gathered some thoughts

Mobile Marketing Simply Cannot Be Ignored in 2017

2017-02-01T16:35:05+00:00February 1st, 2017|Digital Marketing|

Are you reading this on your mobile device? Based on statistics, and by walking into any local coffee shop, I’d be willing to bet you are. If you haven’t yet optimized your website for mobile or created a mobile marketing strategy for 2017 – you must. The upward trend in mobile website visits can no

The Power of Creativity

2019-07-17T15:23:22+00:00January 25th, 2017|Advertising, Agency Life, Branding|

A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity

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