30 and Rising: P05 – The Holiday Podcast
Episode 05 is a special Holiday Podcast featuring the entire BCG Team. We wish our clients, friends and family a very Merry Christmas and Happy New Year! Goodbye 2020!
30 and Rising: P04 – Preparing for Small Business Saturday 2020
Episode 04 focuses on the importance of Small Business Saturday and how businesses can prepare as more shoppers look to stay close to home and shop small in 2020.
30 and Rising: P03 – Build Your Brand This Holiday Season
Episode 03 talks about the upcoming holiday season and how important it is for brands to engage and communicate with their people, stakeholders and clients and their communities.
Unlock Better Leads with AI
Stop paying for impressions that fail to impress and, instead, reach new prospects you didn’t even think to target with Artificial Intelligence.
Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.
Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and
Take Five with Our September Newsletter!
Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How
P2P Payment Transactions to Exceed $120 Billion This Year
Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021,
Traditional Media is Not Dead… Wait, What!?
The article below, titled "Is the Pendulum Swinging Back Toward Traditional Media?," was published by Second Wind. Barcelona Creative Group is also a member of Second Wind. If you are looking for help with Brand Development, we can help! Over the last 15 years, online media has been hailed as the advertising savior in
Ten Ways to Move Your Ideas from Good to Great
The article below is from Second Wind, written by Deborah Budd I’ve been reading about creativity in general, and really have enjoyed all of the fresh resources available on the internet. Every few days, I discover a fantastic blog offering insights and research about the idea process and creativity in general. I’ve gathered some thoughts
2017 U.S. Digital Users by Device
According to eMarketer, more than eight in 10 internet users will use a mobile phone to access the web regularly in 2017. “In 2016, every one of our clients saw a major increase in mobile traffic to their websites of from 28 to 46 percent. To maintain this growth and expand our capabilities in this
Mobile Marketing Simply Cannot Be Ignored in 2017
Are you reading this on your mobile device? Based on statistics, and by walking into any local coffee shop, I’d be willing to bet you are. If you haven’t yet optimized your website for mobile or created a mobile marketing strategy for 2017 – you must. The upward trend in mobile website visits can no
The Power of Creativity
A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity