US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media

2017-05-01T09:40:10+00:00May 1st, 2017|Digital Marketing|

The article below is from eMarketer. US adults will spend more than half the day with major media In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption

Most Internet Users Prefer Search Engines to Find Local Products

2017-04-25T15:20:34+00:00April 25th, 2017|Digital Marketing|

About a third say they’re trustworthy and accurate, too! A recent report from eMarketer shows that when searching for local products and services, U.S. internet users trust search engines even more than friends and family members. Having a website that is well optimized for search engines can help your business rank highly in search results

eMarketer Releases New Programmatic Advertising Estimates

2017-04-18T14:04:55+00:00April 18th, 2017|Digital Marketing|

The article below is from eMarketer. In 2017, programmatic display advertising spending will reach nearly $33 billion Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56

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