Pandemic Boosts Digital Media

2020-10-26T17:57:16+00:00October 27th, 2020|Digital Marketing, Marketing, Strategic Marketing|

EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix, YouTube Pro, Hulu, Amazon Prime

As Demand for Video Grows, We’re Growing Along With It!

2019-08-21T22:01:49+00:00August 22nd, 2019|Digital Marketing, Video Marketing|

Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened

Stop Hesitating. It’s Time to Go Digital.

2019-10-02T16:44:56+00:00April 15th, 2019|Bank Marketing, Digital Marketing, Marketing|

In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile

Is Your Google Rank Becoming Obsolete?

2018-08-30T12:41:25+00:00May 17th, 2018|Digital Marketing|

We have talked about artificial intelligence (AI) and Google’s use of RankBrain recently to help you understand the wave of digital marketing. As AI grows and improves, you can expect to find more individual user customization. This technology has some marketers worried that your Google rank would no longer be relevant to SEO. Others

The Road Ahead for Digital and Social

2018-08-30T12:44:16+00:00April 11th, 2018|Digital Marketing, Marketing, Social Media|

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case

Digital Marketing Strategy in Banking Communications

2020-03-04T17:58:20+00:00January 19th, 2018|Bank Marketing, Digital Marketing|

Not long after the emergence of the digital advertising channel, most industries embraced the new medium, realizing the myriad of benefits. Digital advertising can be a cost-effective way to audience target based on very specific traits. It can also deliver customized messages and collect real-time performance metrics. Banks and other financial institutions, however, have

US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media

2017-05-01T09:40:10+00:00May 1st, 2017|Digital Marketing|

The article below is from eMarketer. US adults will spend more than half the day with major media In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption

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