The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how
Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year
Episode 02 focuses on how businesses can fuel their online and digital advertising campaigns with the power of Amazon Targeting, an awesome digital strategy for B2B brands.
Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from
What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.
It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and
You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again,
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.
Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How
It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case
The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet
“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed
The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the