Digital Advertising for the Holidays

2020-10-12T15:57:16+00:00October 12th, 2020|Digital Marketing, Marketing|

The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how

Amazon Targeting: An Opportunity your Business Shouldn’t Pass Up

2020-09-22T17:22:43+00:00September 18th, 2020|Digital Marketing|

Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year

3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive

2020-07-07T14:36:02+00:00May 20th, 2020|COVID-19, Digital Marketing, Marketing, Social Media|

Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and

The One Where We’re Totally Aware

2019-08-08T13:21:56+00:00August 8th, 2019|Digital Marketing, Marketing, The One With...|

You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again,

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

2019-06-06T14:34:51+00:00June 6th, 2019|Advertising, Digital Marketing|

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

Take Five with Our September Newsletter!

2018-09-12T16:46:26+00:00September 11th, 2018|Newsletter|

Your direct line to creative marketing, The Beat brings you the freshest in news and strategy. We're excited to talk websites, content marketing, and more in our September Newsletter. Here's what's inside: "Blow. It. Up!" Why It's Time to Overhaul Your Website. Could Better Content Save Your Marketing Strategy? Out-of-Home Makes a Comeback! How

The Road Ahead for Digital and Social

2018-08-30T12:44:16+00:00April 11th, 2018|Digital Marketing, Marketing, Social Media|

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case

Keeping Connected AND Staying Creative

2018-08-30T12:49:34+00:00March 15th, 2018|Advertising, Digital Marketing, Social Media|

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

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