Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Open Enrollment Will End. Healthcare Confusion Will Not. Be a Resource All Year Long.

2018-10-03T17:18:41+00:00October 3rd, 2018|Branding, Marketing|

Knowing that half of employees are spending less time reviewing their benefits than it takes to get a pizza delivered might make employers feel it’s impossible to really reach their workforce. At any given time, there can be a million flashing lights occupying employees’ interests, giving employers a very limited amount of time to

Could Better Content Save Your Marketing Strategy?

2019-10-02T16:58:52+00:00September 10th, 2018|Digital Marketing, Marketing|

If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content

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