Would You Get Picked? New Pedigree Ad Turns the Tables on Dog Adoption

2017-05-02T11:01:43+00:00May 2nd, 2017|Branding|

Great brands know how to evoke emotion. Being "dog people" here at BCG, this new Pedigree commercial certainly pulled at our heart strings. Aiming right for your soft spot, the brand knows sometimes we need a dog as much as a dog needs us. This new ad from Pedigree’s long-running “Feed the Good” campaign, turns