How Small Business Owners Can Stay Connected to Customers During COVID-19

2020-05-06T14:27:01+00:00April 22nd, 2020|Digital Marketing, Marketing|

This blog about digital marketing iwas published on April 21, 2020 on Social Media Week, written by Taylor Rohwedder. Photo source: socialmediaweek.org. Get creative, give back and share good values are just a few basic principles to note when trying to stay connected with audiences during COVID-19 When sales are down, your production may

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Focusing on the Customer Experience

2019-07-17T15:28:24+00:00December 14th, 2017|Advertising, Branding|

Where have you been shopping for your holiday gifts this year? Today, it seems consumers only purchase from large retailers, opting for the quick convenience of the Amazons of the world, rather than supporting local shops. Even events like #SmallBusinessSaturday, a post-Thanksgiving staple aimed at benefiting the local retailer, seem to pale in comparison

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

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