What Is a Brand Community and How Do You Build One?

2021-01-12T17:26:30+00:00January 13th, 2021|Advertising, Branding, Marketing, Social Media, Strategic Marketing|

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive

2020-07-07T14:36:02+00:00May 20th, 2020|COVID-19, Digital Marketing, Marketing, Social Media|

Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from

Why Brands Must Be Built from Within

2019-04-01T20:00:54+00:00April 1st, 2019|Branding, Employee Engagement, Marketing|

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

Are You Ready for Some Commercials?!

2019-02-01T20:32:31+00:00February 1st, 2019|Advertising, Video Blog|

Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious

The One Where We Talk About Resolutions

2020-01-21T21:34:08+00:00January 24th, 2019|Agency Life, Branding, The One With...|

Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution[1]. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

2019-04-23T16:01:44+00:00September 27th, 2018|Branding, Instagram, Social Media|

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the

This is How You Can Improve Your Marketing Plan in 2018

2018-08-30T14:04:50+00:00January 25th, 2018|Strategic Marketing|

We’re nearly a full month into a new year – to us, it means it’s time to double-down on resolutions, evaluate goals for 2018 and recourse where needed. It’s a time to make sure strategies for the coming year are actionable, and ensure every tactic directly serves objectives for the year’s finish line. For

The Use of Color in Branding

2017-12-15T08:48:14+00:00December 15th, 2017|Branding|

Drumroll, please! And, the Pantone Color of the Year 2018 is… Ultra Violet, or Pantone 18-3838. Pantone describes this shade as, “A dramatically provocative and thoughtful purple shade that communicates originality, ingenuity and visionary thinking that points towards the future.” The Color of the Year is meant to not only show what’s trending in the

Would You Get Picked? New Pedigree Ad Turns the Tables on Dog Adoption

2017-05-02T11:01:43+00:00May 2nd, 2017|Branding|

Great brands know how to evoke emotion. Being "dog people" here at BCG, this new Pedigree commercial certainly pulled at our heart strings. Aiming right for your soft spot, the brand knows sometimes we need a dog as much as a dog needs us. This new ad from Pedigree’s long-running “Feed the Good” campaign, turns

Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was

Coca-Cola Uses “Label-less” Can Campaign to Address Prejudice

2015-08-04T18:04:05+00:00August 4th, 2015|Advertising, Branding|

It’s not uncommon for large brands to have some sort of cause behind their multi-million dollar marketing campaigns. For example, Lexus altered gravity with the world’s first hoverboard as part of their “Amazing in Motion” campaign. Starbucks connected people across Twitter and gave them access to free gift cards with their “Tweet-a-Coffee” campaign. Now, Coca-Cola

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