Could your brand use a refresh? Have a plan to forge ahead this year? Need a new strategy? Whether you’re looking to build your brand, start with a full revamp or power your brand with smart digital marketing strategies, BCG is here to help! First, it’s important to identify what changes you’re looking to
Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.
Episode 05 is a special Holiday Podcast featuring the entire BCG Team. We wish our clients, friends and family a very Merry Christmas and Happy New Year! Goodbye 2020!
Episode 04 focuses on the importance of Small Business Saturday and how businesses can prepare as more shoppers look to stay close to home and shop small in 2020.
Episode 03 talks about the upcoming holiday season and how important it is for brands to engage and communicate with their people, stakeholders and clients and their communities.
Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from
We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful
Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious
Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow
Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and
This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the
We’re nearly a full month into a new year – to us, it means it’s time to double-down on resolutions, evaluate goals for 2018 and recourse where needed. It’s a time to make sure strategies for the coming year are actionable, and ensure every tactic directly serves objectives for the year’s finish line. For
Drumroll, please! And, the Pantone Color of the Year 2018 is… Ultra Violet, or Pantone 18-3838. Pantone describes this shade as, “A dramatically provocative and thoughtful purple shade that communicates originality, ingenuity and visionary thinking that points towards the future.” The Color of the Year is meant to not only show what’s trending in the
Great brands know how to evoke emotion. Being "dog people" here at BCG, this new Pedigree commercial certainly pulled at our heart strings. Aiming right for your soft spot, the brand knows sometimes we need a dog as much as a dog needs us. This new ad from Pedigree’s long-running “Feed the Good” campaign, turns
Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was
For some, autumn means only two things: football and beer. Bud Light has now found the simple, yet unique connection between the two to launch their new “#MyTeamCan” marketing campaign. As the National Football League begins the 2015-16 season, fans will be able to host parties and sit back on their couches with beer cans
It’s not uncommon for large brands to have some sort of cause behind their multi-million dollar marketing campaigns. For example, Lexus altered gravity with the world’s first hoverboard as part of their “Amazing in Motion” campaign. Starbucks connected people across Twitter and gave them access to free gift cards with their “Tweet-a-Coffee” campaign. Now, Coca-Cola