30 and Rising: P05 – The Holiday Podcast
Episode 05 is a special Holiday Podcast featuring the entire BCG Team. We wish our clients, friends and family a very Merry Christmas and Happy New Year! Goodbye 2020!
30 and Rising: P04 – Preparing for Small Business Saturday 2020
Episode 04 focuses on the importance of Small Business Saturday and how businesses can prepare as more shoppers look to stay close to home and shop small in 2020.
30 and Rising: P03 – Build Your Brand This Holiday Season
Episode 03 talks about the upcoming holiday season and how important it is for brands to engage and communicate with their people, stakeholders and clients and their communities.
Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.
Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and
Could Better Content Save Your Marketing Strategy?
If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content
Ten Ways to Move Your Ideas from Good to Great
The article below is from Second Wind, written by Deborah Budd I’ve been reading about creativity in general, and really have enjoyed all of the fresh resources available on the internet. Every few days, I discover a fantastic blog offering insights and research about the idea process and creativity in general. I’ve gathered some thoughts
The Power of Creativity
A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity