Does Your Website Need a Refresh?

2021-05-20T15:32:39+00:00May 18th, 2021|Advertising, Branding, Digital Marketing|

One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may

Choosing the Right Ad Objective on LinkedIn – 8 Examples

2021-05-11T20:57:26+00:00May 11th, 2021|B2B Marketing, Marketing, Social Media, Strategic Marketing|

Congratulations! You’ve decided to run a sponsored content ad to promote your business (or upcoming webinar, or new product, or new blog – the possibilities are endless). You’re ready to start creating. What’s your first step? Choose your ad objective. Uh oh... you’re stuck and you’re only on step 1! Enter Barcelona Creative Group.

Ways to Celebrate Your Small Business

2021-05-04T16:10:16+00:00May 4th, 2021|Advertising, Marketing|

At BCG we specialize in building and powering brands. Many businesses come to think of us as the in-house marketing department they don't have because we get to know your brand inside and out, learn what sets you apart from your competition and what gives your brand its unique position within the marketplace. From

What Is a Brand Community and How Do You Build One?

2021-01-12T17:26:30+00:00January 13th, 2021|Advertising, Branding, Marketing, Social Media, Strategic Marketing|

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Business Owners: Take Advantage of Small Business Saturday!

2020-11-02T21:07:39+00:00November 3rd, 2020|Marketing, Strategic Marketing|

It’s hard to believe that 11 years have come and gone since American Express introduced its Small Business Saturday marketing campaign, but as we all know time flies. It started when American Express decided to give small business owners and shoppers a boost during a terrible recession. Today, American Express says the annual campaign,

Pandemic Boosts Digital Media

2020-10-26T17:57:16+00:00October 27th, 2020|Digital Marketing, Marketing, Strategic Marketing|

EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix, YouTube Pro, Hulu, Amazon Prime

Digital Advertising for the Holidays

2020-10-12T15:57:16+00:00October 12th, 2020|Digital Marketing, Marketing|

The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how

5 Reasons You Need to Be Using Video!

2020-10-26T15:37:33+00:00October 8th, 2020|Video Marketing|

Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend

Amazon Targeting: An Opportunity your Business Shouldn’t Pass Up

2020-09-22T17:22:43+00:00September 18th, 2020|Digital Marketing|

Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year

How Small Business Owners Can Stay Connected to Customers During COVID-19

2020-05-06T14:27:01+00:00April 22nd, 2020|Digital Marketing, Marketing|

This blog about digital marketing iwas published on April 21, 2020 on Social Media Week, written by Taylor Rohwedder. Photo source: socialmediaweek.org. Get creative, give back and share good values are just a few basic principles to note when trying to stay connected with audiences during COVID-19 When sales are down, your production may

The Best Digital Tactics for Marketing During These Unique Times

2020-04-06T18:00:21+00:00March 27th, 2020|Digital Marketing|

Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the

Barcelona Creative Group Is Here For You

2020-03-20T19:29:28+00:00March 20th, 2020|Digital Marketing|

Dear Valued Clients, Partners and Friends: We hope that you and your organization are staying well and keeping healthy. It has been a week unlike many of us have ever experienced, and while I am certain that you are hearing from a lot of vendors and partners, we wanted to check-in as well.

Working Remote and Distancing While Connecting

2020-03-19T20:41:10+00:00March 20th, 2020|Digital Marketing|

Not all of us at BCG have experience working remote. But we are very fortunate that in times of uncertainty such as this, we do have the resources and the capability to work from home and stay connected with each other and with our clients. In light of these circumstances, we wanted to share

Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

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