Digital Marketing Strategy in Banking Communications

2020-03-04T17:58:20+00:00January 19th, 2018|Bank Marketing, Digital Marketing|

Not long after the emergence of the digital advertising channel, most industries embraced the new medium, realizing the myriad of benefits. Digital advertising can be a cost-effective way to audience target based on very specific traits. It can also deliver customized messages and collect real-time performance metrics. Banks and other financial institutions, however, have