Digital Advertising for the Holidays

2020-10-12T15:57:16+00:00October 12th, 2020|Digital Marketing, Marketing|

The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how

The Best Digital Tactics for Marketing During These Unique Times

2020-04-06T18:00:21+00:00March 27th, 2020|Digital Marketing|

Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the

Is Your Google Rank Becoming Obsolete?

2018-08-30T12:41:25+00:00May 17th, 2018|Digital Marketing|

We have talked about artificial intelligence (AI) and Google’s use of RankBrain recently to help you understand the wave of digital marketing. As AI grows and improves, you can expect to find more individual user customization. This technology has some marketers worried that your Google rank would no longer be relevant to SEO. Others

Google and Artificial Intelligence Continue to Change the Game

2018-08-30T14:00:00+00:00March 13th, 2018|Digital Marketing|

Recently, we wrote a piece about artificial intelligence. Most people will agree that they notice how Google, in particular, utilizes AI to help deliver relevant content and advertising to individual users. Google uses a program called RankBrain to sort through billions of web pages and finds the ones that are most pertinent to the

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