Project Description

White Paper

Marketing to Five Generations

Not every generation is alike, nor should marketers treat them that way.

American consumers are diverse in age, communication habits and lifestyle choices. A one-size-fits-all marketing approach does not exist.

To sell to any audience, you have to understand them.

Understanding the needs of each generation and communicating with them effectively has become increasingly challenging for marketers. We’ve gathered need-to-know information about each generation and created a comprehensive plan to effectively reach your audience.

What’s Inside?

  • The Marketing Landscape

  • A Closer Look at Each Generation
    (Traditionalists, Boomers, Gen X, Millennials, Gen Z)

  • Media Habits

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