The Heide Group wanted something different, something dynamic that would make a statement about who they are, the quality service they stand for and a level of teamwork they are extremely proud of.
Achieving the goal on this project was so important, that a team of Heide staff members and creative minds from Barcelona combined for a night of pizza and brainstorming where no idea was too big or too small and every idea was welcome.
There was a lot of great discussion and a laser-focused idea to create a video to tell the Heide Wealth Management story. But a nicely produced video wasn’t enough, prospective clients had to be impressed even before they “pressed play.”
As we always say, the #PowerofCreativity never fails. After great collaboration, the Heide Wealth Management video book was born! The package included a professionally produced video, as well as a custom-branded box that could be mailed or hand-delivered.
The Barcelona team began the video scripting process and creation of the well-designed video brochure cover and packaging. A two-day video shoot came next – one day in their Chicago office and the second in their Palos Heights office.
A 3-minute video was produced and loaded into the amazing custom brochure featuring a 7-inch video screen. The entire presentation is informative, relevant and effective. It is an impressive piece – no matter how you view it.
This project was a huge success, pleasing not only the Heide team, but clients and prospects who receive the video brochure and the custom branded box. It was a true collaboration of two teams who took the time to brainstorm and listen in order to determine the exact need and create a finished product that is second to none.