Corporate Fitness & Health (CF&H) knew that their online presence no longer accurately represented who they are as an organization. We were tasked with creating a fresh new online image for CF&H that inspires visitors to live a healthier lifestyle and gives them a sense of how health and wellness can be incorporated in the workplace. Their brand needed to be as fresh and innovative online as the corporate wellness programs they implement.
CF&H has been designing, implementing and maintaining customized corporate wellness programs for businesses for over 30 years. Their unique knowledge helps organizations identify risks that drive up healthcare costs while engaging employees and managing their overall health. While their approach to corporate wellness is fresh and innovative, their online presence was not.
It was important to make CF&H’s online presence reflect the vision of the organization as a whole. When building the website and updating social media profiles, we used colors and imagery that were both professional and visually appealing to program participants. They wanted to inspire employees to adapt healthier lifestyle choices and visitors to describe them as modern, fresh and engaging.
“We just want to say that we are absolutely THRILLED with how our new website looks! We wanted something totally different from what we had – something that better portrayed who we are – and you certainly delivered. We love the new, fresh, health look!”