When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet users currently spend 88% more time browsing on websites that have videos.
Perhaps you’re looking for a direct line to decision-makers? Grab the attention of the 59% of executives that prefer watching a video to reading words on the page. Not sure how video fits in with your overall marketing strategy? Video is useful at every stage of the sales funnel and it’s customizable enough that content and length can be made to fit your objective.
Want to Conquer Video in 2020?
Video viewers claim to retain 95% of the video’s message after viewing. Viewers are savvy – they aren’t just looking for any video content, they want relevance and they want compelling stories. Great videos do not grow on trees… they start with great content that is also entertaining. You have roughly eight seconds to capture the attention of your viewers and they won’t waste time watching a video that doesn’t benefit them. So, if the content is bland, or without purpose, viewers will abandon ship.
Barcelona Creative Group knows how to broadcast your business and keep viewers interested with videos that are creative and purpose driven. BCG has a full-service production facility, with everything it takes to make high quality video content that your audience will love.
Video Marketing IS Content Marketing
In 2020, content is still king and video is the perfect way to show your audience what your organization is all about. You can use product tutorials, video webinars, company culture videos, vlogs and more to generate engagement.
What is one of the best things about video content? To borrow a phrase from the king of Good Eats, Alton Brown, video isn’t a “unitasker.” It doesn’t serve just one function. It can be used to serve both your audience and your brand. And the presence of it can improve performance on pretty much every platform you can think of. Websites, email, LinkedIn, YouTube and landing pages are the top channels used to share video content. Running a social media ad campaign? LinkedIn video campaigns have an 82% view rate. On visually driven Instagram, 65% of impressions from Instagram ads come from videos. Posting your video or serving it as an ad on YouTube means sharing it on the second most popular website out there (beat only by its parent company Google). Producing a video means creating content that can be shared to multiple channels, helping your investment go even further.
Add Video to Your Digital Marketing Strategy
If you haven’t gone digital, then you’re stuck in the last decade! Serving video ads with digital marketing is easy and effective. Native video ads flow seamlessly on the apps and websites your audience already visits. These ads auto play without sound, and viewers have the option to toggle sound directly from the ad. You can also reach cord-cutters with Over-The-Top (OTT) video ads. This reaches audiences that subscribe to connected TV services that serve ads, such as Hulu and CBS All Access.
If you want valuable returns, you have to create valuable content. Your business has something to offer, deliver it with video and a winning creative strategy and grab attention in 2020!