More people are using mobile devices to access the internet. This year, the number of mobile-only internet users* will more than double the number of desktop/laptop-only users. As mobile-only and multiscreen internet uptake continues to increase, the penetration rate of desktop/laptop-only internet users will steadily decline. Meanwhile, new devices like wearables are generating more excitement. Although the wearable user base has not yet reached the critical mass needed for advertisers to begin major spending efforts that will change in the next couple years.

* Includes anyone who exclusively uses either a smartphone, tablet or feature phone for their connectivity