In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.
In 2018, we expect to see even more companies trying to find opportunities to make big statements. If you’re thinking about advertising, regardless of whether you choose to take a funny or more serious tone, we recommend taking one extra step into boldness, to stand with the best and stand out from the pack.
Below, are some 2017 advertisements that attempted to reinforce values, create conversation and, in some instances, managed to lead social change.
State Street Global Advisers: The Fearless Girl
Apple: Earth, Shot on iPhone
Burger King: Bullying Jr.
84 Lumber Super Bowl Commercial – The Entire Journey
New York Times: The Truth is Hard to Find
Please note, this video contains graphic imagery. Viewer discretion is advised.
Barcelona Creative Group (BCG) is a full-service marketing agency focused on building brands both inside an organization and out in the marketplace to help businesses achieve results and long-term growth.