In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.

In 2018, we expect to see even more companies trying to find opportunities to make big statements. If you’re thinking about advertising, regardless of whether you choose to take a funny or more serious tone, we recommend taking one extra step into boldness, to stand with the best and stand out from the pack.

Below, are some 2017 advertisements that attempted to reinforce values, create conversation and, in some instances, managed to lead social change.

State Street Global Advisers: The Fearless Girl

Apple: Earth, Shot on iPhone

Burger King: Bullying Jr.

Volvo: Moments

Samsung: Ostrich

84 Lumber Super Bowl Commercial – The Entire Journey

New York Times: The Truth is Hard to Find

Please note, this video contains graphic imagery. Viewer discretion is advised.



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