We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people.
It’s not too late… here are some ways you can spice up your marketing strategy in the new year:
Get Attention with Video
Video speaks way louder than words! According to Social Media Week1, video viewers claim to retain 95% of a message after watching. And with so many diverse video advertising options available through digital marketing and social media, a one-size-fits-all approach need not apply.
Barcelona Creative Group can help you create video content to increase brand awareness, product or service tutorials, testimonials, employee features and much more. With a full video production facility on-site, we can help you leave your mark with video in 2020.
Become More Social
This year, Instagram made a splash when they integrated a shopping feature directly into their mobile app, paving the way for new shopping behaviors in 2020. Social media overall has changed the way consumers shop. Now brand loyalty can begin with a “follow,” and grow over time with every post, share, comment and like. Shoppable posts make it easier than ever for followers to make the switch from passive scrollers to active customers.
With the rise in popularity of Video, Stories, TikTok, Augmented Reality and Virtual Reality, brands as well as product discovery are both about to become more visual than ever on social. We can help your business build a brand strategy that incorporate these new features and produce eye catching content that will captivate your audience, increase brand recognition and establish you as an industry expert.
Make Your Marketing Mobile
If you go digital, you must go mobile. Mobile ad spend is on the rise with no sign of slowing down. Mobile conquesting capitalizes on the device people use most – their mobile phones – and allows you to leave a strong impression with creative visuals, video ads and content. BCG creates digital ads that pique interest and grab attention, utilizing data-driven methods and creative messaging.
Trends like these are ones we can get behind! With nearly 30 years of experience, Barcelona Creative Group knows that following fads will get you nowhere. We work hard to build you brand both inside and out of your organization and help you develop the right marketing strategy to achieve your goals and increase ROI. No matter what your challenges are – building a more cohesive brand experience, fostering brand loyalty, generating new higher-quality leads – we can provide the right marketing solutions and some creativity to your brand in 2020. After all, building brands and growing businesses is what we do! Let’s talk.