Video blogging (or vlogging for short) is an awesome way to turn your passion into attention-grabbing content. Vlogging can boost brand visibility, help your audience connect with your business in a more personal and engaging way and position your business as an industry expert.
And if video seems too intimidating to attempt on your own, Barcelona Creative Group has the experience and a full-service production facility to help you meet the challenge head on. Creative strategy, script writing, high definition shooting (on-location or in-studio), digital HD editing, motion graphic design – we truly can be your one-stop shop.
Below is an excerpt from Lauren Mcmenemy’s article, originally posted to WordPress.com on June 19, 2019.
It’s not just lifestyle bloggers who can create a vlog — depending on your goals, niche, and industry, vlogging can be a great way to increase brand awareness and engage with your audience.
Vlogging is exactly what it sounds like: a blog in video format. Instead of writing a post in text, vloggers record a video and upload it to their website. Vlogs can be on any topic, which means they’re great for both individuals and businesses.
Why start a vlog?
Bloggers decide to create a vlog for many reasons:
To increase traffic to their website.
To enhance and build on their personal brand.
To reach a wider audience than they could just through blogging.
Barcelona Creative Group (BCG) is a full-service marketing agency focused on building brands both inside an organization and out in the marketplace to help businesses achieve results and long-term growth.