Social media is a fantastic way to connect with your audience, which includes not only potential clients but with members of your organization as well. Social networks make it possible for businesses to engage with their audience on the platforms they use every day. The social nature of these platforms offers unique content and advertising opportunities.

As a photo and video-driven platform, Instagram is first and foremost a place where you can communicate your brand identity in a visual format. Over the years, Instagram has launched numerous new features that go beyond just posting to your followers’ feed, including Stories, IGTV, Highlights, Direct Messaging, and more. Taking advantage of these features leads to more meaningful connections with your audience.

Why Instagram?

Instagram’s innovative platform allows brand and business profiles to seamlessly integrate into follower feeds using creative visuals and messaging. Brand pages become #inspo, #workgoals, and even favorite accounts for their followers.

Instagram has grown into a platform where businesses can showcase their organization culture and share their brand identity in a relatable format. Utilizing creative and visual media, brands are able to become a familiar, recognizable entity to their audience

Ways to Use Instagram

  • Stories

  • Live

  • Sponsored Posts & Stories

  • Insights

  • IGTV

  • Highlights

  • Instagram Discover

Instagram 101

Instagram Study Guides

Social Media Study Guides

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