Industry Expertise
Employee Benefits
Meet your target audience where they are, with the best marketing and communications strategy and the most effective media channels.
Simply Smarter at Marketing Employee Benefits
Barcelona Creative Group has tackled employee benefits from just about every angle. Through our strategic Orange Process™, we’ve helped clients boost their visibility and develop intriguing content in an increasingly competitive marketplace.
Our expertise in insurance, risk management and employee benefits is the result of decades of dedicated work for Third Party Administrators, agents, brokers, self-insured risk pools and more. We’ve seen massive market shifts from traditional to digital media, staying at the forefront of new media to help benefits professionals take full advantage of these strategies.
Many insurance and employee benefits professionals fail to see the value of establishing a strong brand presence. But, building brand awareness and implementing a multichannel marketing and communications plan helps expand and foster relationships with brokers and other referral sources, which in turn boosts sales efforts.
Reaching unique and highly targeted audiences, such as brokers, advisors and employers, takes skill and precision. We’ve mastered where to find them and how to engage them. And we stay on top of the never-ending question of “what’s next?”
Samples of Our Work
Corporate Fitness & Health
Corporate Fitness & Health knew that their online presence no longer accurately represented who they are as an organization. We helped create a unified online image for them that gave visitors a sense of how health and wellness can be incorporated in the workplace.
Delivering Results for Third Party Administrators
Today, marketing your TPA goes beyond developing broker relationships. The truth is, TPAs can find success with a marketing strategy that blends traditional and digital media. Learn the true value of taking your marketing digital.
