Day of Digital Learning

REGISTRATION IS NOW FULL!

Thursday, January 23, 2020

Chamber630 Office
2001 Butterfield Road, Suite 105
The Esplanade at Locust Point
Downers Grove

Registration for our FREE Day of Digital Learning event is FULL!

We are planning a Webinar Series as well as a Summer 2020 Day of Digital Learning.
Please email Juli Barcelona at juli@barcelonacreative.com if you are interested in learning more, or visit BCG Orange University to receive notifications. Thank you for your interest in Conquering Digital!

DOORS OPEN, COFFEE & LIGHT BREAKFAST BEGIN AT 8AM

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Full Day Registration

Join us for the entire Day of Digital Learning and attend all 7 sessions!

Box lunch will be provided, courtesy of our co-sponsor Innovation DuPage.

  • 8:30 am – 4:15 pm

REGISTER TODAY
digital-advertising-101

Digital Advertising Strategies for Marketing Success: Going Beyond Google & Facebook

This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. You’ll learn about Retargeting, Targeted Display, Behavioral Targeting, Keyword Targeting, Native Ads, Mobile Conquesting, Advanced Facebook, Instagram, Household IP Targeting, Video Ads, Event Targeting, Search Engine Optimization and Reputation Management.

  • 8:30 – 9:30 am

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Understanding Facebook & Instagram: Posts, Ads & Analytics for Your Business

Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.

  • 9:45 – 10:30 am

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video-advertising-online

How to Use Video Ads Online: Including Native, Over the Top, Connected TV, YouTube & Social Media

Advertisers are increasing their digital video advertising budgets an average of 25%. Learn about all the top digital video options to make better informed decisions on the best video strategy for your business.

  • 10:45 – 11:15 am

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mobile-marketing

Mobile Marketing: The Latest & Greatest Innovations

Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, Audience DNA and visit tracking. Whether you’re new to mobile or a mobile marketing enthusiast, there’s a topic in this session for you!

  • 11:30 am – 12:00 pm

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seo-google-analytics

SEO, Google Analytics & Reports

Be ready for your brain to explode… in a good way. Learn how you can use the data from your Google Analytics to market to and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report. Become a Google Analytics guru!

There are things local businesses can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to their business. And then there are things that we can help with, like website coding, in-bound and out-bound links, directory listings and optimizing for voice searches.

  • 12:30 – 1:45 pm

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advanced-digital-techniques

Advanced Digital Marketing Techniques

This course is for those who have digital marketing experience under their belts and want to take it a step further! We’ll explain why agencies have shifted to native, advanced Facebook and Instagram capabilities, the latest mobile marketing techniques, IP targeting and how to research what your competitors are doing online. We’ll also talk about the newest enhancements with video marketing.

  • 2:00 – 3:00 pm

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b2b-targeting-recruiting

B2B Targeting & Recruiting Tools That Get the Job Done

Got a job to fill? Trying to target business professionals? Learn about proven techniques to get your position filled through Native Ads, Facebook job postings, Mobile Conquesting, Behavioral Targeting, Keyword Targeting and more, and special B2B targeting to reach those hard to reach professionals. This session will teach you all the tools of the trade.

  • 3:15 – 4:15 pm

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This Event is Part of:

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Thank You to Our Co-Sponsor:

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A Special Thank You to:

Proud Member of Chamber630