Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Is Vlogging Right For Your Business?

2019-10-17T13:01:58+00:00October 17th, 2019|Video Marketing|

Video blogging (or vlogging for short) is an awesome way to turn your passion into attention-grabbing content. Vlogging can boost brand visibility, help your audience connect with your business on a more personal and engaged way, and help position your business as an industry expert.

As Demand for Video Grows, We’re Growing Along With It!

2019-08-21T22:01:49+00:00August 22nd, 2019|Digital Marketing, Video Marketing|

Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened

Eight Digital Video Predictions for 2019

2020-03-04T18:03:17+00:00January 14th, 2019|Digital Marketing, Video Marketing|

This article was published on January 4, 2019, on eMarketer, written by Paul Verna - if you are looking for help with your digital video production we can help! The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Streaming Service Use Now More Common than Cable Subscriptions

2017-06-28T15:56:05+00:00June 28th, 2017|Video Marketing|

The article below was originally published by eMarketer, titled, Streaming Service Use Now More Common than Cable Subscriptions, written by Monica Melton. More people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC. The survey found that 67% of US internet users watch or

Honda Continues to Showcase “The Power of Dreams”

2015-10-06T09:45:40+00:00October 6th, 2015|Advertising, Trends, Video Marketing|

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute