Eight Digital Video Predictions for 2019

2019-01-10T18:29:17+00:00January 14th, 2019|Digital Marketing, Video Marketing|

This article was published on January 4, 2019, on eMarketer, written by Paul Verna. The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Streaming Service Use Now More Common than Cable Subscriptions

2017-06-28T15:56:05+00:00June 28th, 2017|Video Marketing|

The article below was originally published by eMarketer, titled, Streaming Service Use Now More Common than Cable Subscriptions, written by Monica Melton. More people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC. The survey found that 67% of US internet users watch or

Edeka’s Christmas Ad Takes Extreme Approach to Send Powerful Message

2015-12-14T09:55:47+00:00December 14th, 2015|Advertising, Branding, Trends, Video Marketing|

[ecko_youtube]V6-0kYhqoRo[/ecko_youtube] There have been a few Christmas ads run recently that are considered to be in the running for the best of the holiday season so far. However, several are saying this ad beats them all. It’s an ad for Edeka, a German supermarket chain. And, while the commercial could be considered a bit controversial,

Honda Continues to Showcase “The Power of Dreams”

2015-10-06T09:45:40+00:00October 6th, 2015|Advertising, Trends, Video Marketing|

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute

BCG Produces New Video on Self-Funding for Members of the NAEBA

2015-09-29T14:25:20+00:00September 29th, 2015|Video Marketing|

[ecko_vimeo]138985371[/ecko_vimeo] Barcelona Creative Group has produced a new animated video, entitled Discover the Benefits of Self-Funding, for the National Association of Employee Benefit Administrators (NAEBA). Featuring a bold, fresh white board format, the program is brief, emphasizing the advantages of self-insured health benefit plans in under two minutes. Produced by Barcelona Creative Group and licensed