Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was

Honda Continues to Showcase “The Power of Dreams”

2015-10-06T09:45:40+00:00October 6th, 2015|Advertising, Trends, Video Marketing|

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute

Quaker Hops on the “Let’s Make a Personal Connection” Bandwagon

2015-08-21T15:17:48+00:00August 21st, 2015|Advertising, Trends|

[ecko_youtube]eoyq9pcp4Cg[/ecko_youtube] It’s becoming a BIG trend this year... ad campaigns that are meant to touch people’s hearts and relate their product to the consumer’s very personal feelings and experiences. It feels like not one week goes by without seeing an article that prepares me to grab my tissues before watching the newest video that’s out

Could Pinterest “Buyable Pins” Become a Hit Marketing Trend for 2016?

2015-08-19T16:44:20+00:00August 19th, 2015|Social Media, Trends|

It’s not uncommon to walk into your friend’s house, awe over their new furniture and hear them tell you that their inspiration came from Pinterest. After all, it’s a source of some of the most creative ideas, from weddings to interior design to food and drink recipes. Pinterest recently listened to its 70 million users

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