What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and

Spice Up Your Office With These Trends in 2019

2018-12-14T19:00:34+00:00December 14th, 2018|Agency Life, Creative Process, Trends|

The fads of 2018 have come and gone. As 2019 approaches we are excited about refreshed, refined office designs. Looking back at some of our favorite trends of 2018, we are making some predictions for what’s to come in the new year. Here are a few of our predictions. Group Spaces Despite the failure

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Learning the Basics of Audience Targeting

2017-12-15T14:33:58+00:00December 15th, 2017|Digital Marketing, Trends|

There you sit, searching online, maybe looking at a comfy new sweater or pair of boots to get you through winter. Or, maybe you’re looking at that 65” TV you hope Santa brings you for Christmas. Next thing you know, it seems like digital ads for those same products are following you around online for

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

Top Social Media Trends to Prepare for in 2018

2017-12-14T14:53:38+00:00December 14th, 2017|Branding, Social Media, Trends|

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a pivotal

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Don’t ignore the massive communications transformation

2017-07-26T07:00:04+00:00July 26th, 2017|Digital Marketing, Mobile Marketing, Social Media, Trends|

The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you recall the first time you saw the Internet? In one generation, we've already experienced three major communications transformations and

P2P Payment Transactions to Exceed $120 Billion This Year

2017-07-18T13:25:40+00:00July 18th, 2017|Digital Marketing, Mobile Marketing, Trends|

Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021, according