Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and

Spice Up Your Office With These Trends in 2019

2018-12-14T19:00:34+00:00December 14th, 2018|Agency Life, Creative Process, Trends|

The fads of 2018 have come and gone. As 2019 approaches we are excited about refreshed, refined office designs. Looking back at some of our favorite trends of 2018, we are making some predictions for what’s to come in the new year. Here are a few of our predictions. Group Spaces Despite the failure

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Learning the Basics of Audience Targeting

2017-12-15T14:33:58+00:00December 15th, 2017|Digital Marketing, Trends|

There you sit, searching online, maybe looking at a comfy new sweater or pair of boots to get you through winter. Or, maybe you’re looking at that 65” TV you hope Santa brings you for Christmas. Next thing you know, it seems like digital ads for those same products are following you around online for

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

Top Social Media Trends to Prepare for in 2018

2020-03-04T18:09:15+00:00December 14th, 2017|Branding, Social Media, Trends|

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Don’t ignore the massive communications transformation

2020-05-28T22:26:09+00:00July 26th, 2017|Digital Marketing, Mobile Marketing, Social Media, Trends|

The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you recall the first time you saw the Internet? In one generation, we've already experienced three major communications transformations

P2P Payment Transactions to Exceed $120 Billion This Year

2020-05-28T22:23:10+00:00July 18th, 2017|Digital Marketing, Mobile Marketing, Trends|

Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021,

Traditional Media is Not Dead… Wait, What!?

2019-10-02T17:02:10+00:00June 19th, 2017|Trends|

The article below, titled "Is the Pendulum Swinging Back Toward Traditional Media?," was published by Second Wind. Barcelona Creative Group is also a member of Second Wind.  If you are looking for help with Brand Development, we can help! Over the last 15 years, online media has been hailed as the advertising savior in

Gen Z and the Digital Workplace

2017-02-21T09:24:42+00:00February 21st, 2017|Digital Marketing, Trends|

The below article titled "How to Embrace, Leverage the Digital Workplace," authored by Michael Gretczko and Daniel John Roddy,  appeared on EmployeeBenefitAdvisor.com on February 15, 2017. Business disruption is rampant — new business models, new technologies, a challenging economic environment, and the overall quickening pace of business are all disruptive to “business as usual.” Workforce demographics and trends, such as retiring

Trends for 2015 Holiday Ads

2015-12-21T09:45:06+00:00December 21st, 2015|Advertising, Trends|

It’s easy to get wrapped up in the hustle and bustle of the holiday season, but every year it is important to take a step back and remember what the holidays are really about. Here at BCG we believe Christmas is a time to be spent with loved ones and to spread joy and give