Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.
You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again,
Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution[1]. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow
The people have spoken and, as it turns out, the whole world loves Friends as much as we do! On December 3rd Netflix added a notification to the Friends show page stating that the sitcom would only be available through 1/1/19. Within hours people LOST IT, taking to Twitter to express their grief, hurt
When it comes time to bring client brands to the marketplace, we pride ourselves on identifying the most effective and efficient media channels to achieve established marketing objectives. Today, with so many new technologies and digital marketing strategies available, we like to surprise our clients with a tactic or two that they haven’t considered
I don’t know about you, but I feel as if I blinked and it’s the middle of October. As we discuss 2019 marketing plans and advertising strategies, I find myself asking, “How did we get to the end of 2018 so quickly?” However, the reality is, it’s been a busy year at Barcelona Creative
