It’s hard to believe that 11 years have come and gone since American Express introduced its Small Business Saturday marketing campaign, but as we all know time flies. It started when American Express decided to give small business owners and shoppers a boost during a terrible recession. Today, American Express says the annual campaign,
EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix, YouTube Pro, Hulu, Amazon Prime
By creating and maintaining a blog, you can add another layer of equity to your website while enriching its value to search engines.
While there’s no silver bullet when it comes to multigenerational marketing, Instagram just might be as close as you’re gonna get. Between Snapchat, Facebook, and Instagram, Instagram is the only platform where the split of new users over the age of 35 vs. under 35 will be nearly 50/50. Social networks are gunning for
You’ve seen them, posts on Instagram, Facebook, Twitter, even Pinterest with “#ad #sponsored” in their caption. Influencer marketing, when a trusted source shares content that encourages followers to invest their time and money in a brand the influencer approves of, is thriving in our social media driven market. This approach helps brands reconnect to
We’re nearly a full month into a new year – to us, it means it’s time to double-down on resolutions, evaluate goals for 2018 and recourse where needed. It’s a time to make sure strategies for the coming year are actionable, and ensure every tactic directly serves objectives for the year’s finish line. For