Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.
Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from
We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,
As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time?
This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to
While there’s no silver bullet when it comes to multigenerational marketing, Instagram just might be as close as you’re gonna get. Between Snapchat, Facebook, and Instagram, Instagram is the only platform where the split of new users over the age of 35 vs. under 35 will be nearly 50/50. Social networks are gunning for
You’ve seen them, posts on Instagram, Facebook, Twitter, even Pinterest with “#ad #sponsored” in their caption. Influencer marketing, when a trusted source shares content that encourages followers to invest their time and money in a brand the influencer approves of, is thriving in our social media driven market. This approach helps brands reconnect to
This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the
Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies
It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case
The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet
“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed
The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a
At least, it should be. The past several weeks have seen a number of natural disasters in the western hemisphere. We’ve also seen several companies come to the forefront to assist. During Hurricane Harvey, Bass Pro Shops contributed 80 boats and additional funds to assist in clean-up and rescue. Anheuser-Busch stopped beer production at its Georgia
The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you recall the first time you saw the Internet? In one generation, we've already experienced three major communications transformations
eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media. Here are five tips drawn from the interviews. How many of these tactics are part of your marketing mix?
Recently I came across some YouTube videos created by Erik Qualman, a best selling author. They are all called Social Media Revolution, but a new one with updated facts is released each year. After watching videos from the past few years, I couldn’t help but be fascinated by statistics proving that social media is continually
It’s not uncommon to walk into your friend’s house, awe over their new furniture and hear them tell you that their inspiration came from Pinterest. After all, it’s a source of some of the most creative ideas, from weddings to interior design to food and drink recipes. Pinterest recently listened to its 70 million users