Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Don’t ignore the massive communications transformation

2020-05-28T22:26:09+00:00July 26th, 2017|Digital Marketing, Mobile Marketing, Social Media, Trends|

The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you recall the first time you saw the Internet? In one generation, we've already experienced three major communications transformations

P2P Payment Transactions to Exceed $120 Billion This Year

2020-05-28T22:23:10+00:00July 18th, 2017|Digital Marketing, Mobile Marketing, Trends|

Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021,

Mobile Device Internet Usage

2017-03-14T12:22:46+00:00March 14th, 2017|Mobile Marketing|

More people are using mobile devices to access the internet. This year, the number of mobile-only internet users* will more than double the number of desktop/laptop-only users. As mobile-only and multiscreen internet uptake continues to increase, the penetration rate of desktop/laptop-only internet users will steadily decline. * Includes anyone who exclusively uses either a smartphone, tablet or feature phone for their connectivity