Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You

2018-08-30T12:35:51+00:00July 25th, 2018|Digital Marketing, Marketing|

While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the

How Do You Measure Social Media Success?

2018-08-30T12:36:22+00:00July 11th, 2018|Digital Marketing, Marketing, Social Media|

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many

The Road Ahead for Digital and Social

2018-08-30T12:44:16+00:00April 11th, 2018|Digital Marketing, Marketing, Social Media|

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case

Are You Getting the Right Answers from Your Agency?

2018-08-30T12:47:41+00:00March 16th, 2018|Marketing|

Is your agency able to answer why they choose to implement the tactics they do with your marketing plan? If not, are you asking for the reasons behind their recommendations? Barcelona Creative Group (BCG) loves big ideas and trying new things with clients – creative, after all, is our middle name. But we know