Stop Hesitating. It’s Time to Go Digital.

2019-04-15T17:59:23+00:00April 15th, 2019|Bank Marketing, Digital Marketing, Marketing|

In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and

Why Brands Must Be Built from Within

2019-04-01T20:00:54+00:00April 1st, 2019|Branding, Employee Engagement, Marketing|

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

Healthcare Needs a Hero. Will You Answer the Call?

2019-03-18T18:58:49+00:00March 18th, 2019|Employee Engagement, Marketing|

Recently, I attended a conference for employee benefit administrators. It’s an event I’ve been attending for many years now as our agency has worked with third party administrators for nearly 30 years. As always, I left with nuggets of valuable information and a few great ideas, but this last time struck a different chord.

Your Brand & Your People – Now That’s a Relationship Worth Nurturing!

2019-03-28T22:14:05+00:00February 14th, 2019|Branding, Marketing|

If your life was a rom-com, there would be a scene where you ran down the beach into the arms of your brand. Or, your brand would be standing outside your bedroom window holding a boombox blasting “In Your Eyes.” If you were Demi Moore, your brand would be your ghost. If you’re a

Why Do Advertisers Still Find OOH Exciting?

2019-02-06T15:22:56+00:00February 6th, 2019|Advertising, Marketing|

The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and

3 Habits to Boost Creativity & Become a More Prolific Marketer

2019-01-28T16:23:18+00:00January 28th, 2019|Marketing|

The article below was published on Hubspot, written by Caroline Forsey. Photo source Hubspot. Maya Angelou once said, "You can't use up creativity. The more you use, the more you have." Oftentimes, this couldn't feel further from the truth. Imagine, for instance, the moment you finish your quarterly marketing campaign. You're ecstatic -- the

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Open Enrollment Will End. Healthcare Confusion Will Not. Be a Resource All Year Long.

2018-10-03T17:18:41+00:00October 3rd, 2018|Branding, Marketing|

Knowing that half of employees are spending less time reviewing their benefits than it takes to get a pizza delivered might make employers feel it’s impossible to really reach their workforce. At any given time, there can be a million flashing lights occupying employees’ interests, giving employers a very limited amount of time to

Could Better Content Save Your Marketing Strategy?

2018-09-11T01:42:54+00:00September 10th, 2018|Digital Marketing, Marketing|

If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content

Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You

2018-08-30T12:35:51+00:00July 25th, 2018|Digital Marketing, Marketing|

While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the