More Than Half of US Social Network Users Will Be Mobile-Only in 2019

2019-05-13T17:24:37+00:00May 1st, 2019|Digital Marketing, Social Media|

As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time?

Stop Hesitating. It’s Time to Go Digital.

2019-10-02T16:44:56+00:00April 15th, 2019|Bank Marketing, Digital Marketing, Marketing|

In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile

Eight Digital Video Predictions for 2019

2020-03-04T18:03:17+00:00January 14th, 2019|Digital Marketing, Video Marketing|

This article was published on January 4, 2019, on eMarketer, written by Paul Verna - if you are looking for help with your digital video production we can help! The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets

Could Better Content Save Your Marketing Strategy?

2019-10-02T16:58:52+00:00September 10th, 2018|Digital Marketing, Marketing|

If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content

Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You

2018-08-30T12:35:51+00:00July 25th, 2018|Digital Marketing, Marketing|

While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the

How Do You Measure Social Media Success?

2019-10-02T17:04:10+00:00July 11th, 2018|Digital Marketing, Marketing, Social Media|

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies

Is Your Google Rank Becoming Obsolete?

2018-08-30T12:41:25+00:00May 17th, 2018|Digital Marketing|

We have talked about artificial intelligence (AI) and Google’s use of RankBrain recently to help you understand the wave of digital marketing. As AI grows and improves, you can expect to find more individual user customization. This technology has some marketers worried that your Google rank would no longer be relevant to SEO. Others

The Road Ahead for Digital and Social

2018-08-30T12:44:16+00:00April 11th, 2018|Digital Marketing, Marketing, Social Media|

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case

Keeping Connected AND Staying Creative

2018-08-30T12:49:34+00:00March 15th, 2018|Advertising, Digital Marketing, Social Media|

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet

Google and Artificial Intelligence Continue to Change the Game

2018-08-30T14:00:00+00:00March 13th, 2018|Digital Marketing|

Recently, we wrote a piece about artificial intelligence. Most people will agree that they notice how Google, in particular, utilizes AI to help deliver relevant content and advertising to individual users. Google uses a program called RankBrain to sort through billions of web pages and finds the ones that are most pertinent to the

Artificial Intelligence

2018-08-30T13:58:43+00:00March 8th, 2018|Digital Marketing|

What is it? Where is it heading? How does it help? In the movies, filmmakers have imagined a world where machines take life and intermix with humans seamlessly. Iconic robotic characters like R2D2 or C3PO from Star Wars endear viewers with quirky sound effects, genius technical fixes for sticky situations and enough personality to

Digital Marketing Strategy in Banking Communications

2020-03-04T17:58:20+00:00January 19th, 2018|Bank Marketing, Digital Marketing|

Not long after the emergence of the digital advertising channel, most industries embraced the new medium, realizing the myriad of benefits. Digital advertising can be a cost-effective way to audience target based on very specific traits. It can also deliver customized messages and collect real-time performance metrics. Banks and other financial institutions, however, have

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed

Learning the Basics of Audience Targeting

2017-12-15T14:33:58+00:00December 15th, 2017|Digital Marketing, Trends|

There you sit, searching online, maybe looking at a comfy new sweater or pair of boots to get you through winter. Or, maybe you’re looking at that 65” TV you hope Santa brings you for Christmas. Next thing you know, it seems like digital ads for those same products are following you around online for

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

Mobile and Live-Streaming Video are the New Content King

2017-08-31T08:32:05+00:00August 31st, 2017|Digital Marketing, Mobile Marketing, Trends, Video Marketing|

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create

Don’t ignore the massive communications transformation

2020-05-28T22:26:09+00:00July 26th, 2017|Digital Marketing, Mobile Marketing, Social Media, Trends|

The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you recall the first time you saw the Internet? In one generation, we've already experienced three major communications transformations

P2P Payment Transactions to Exceed $120 Billion This Year

2020-05-28T22:23:10+00:00July 18th, 2017|Digital Marketing, Mobile Marketing, Trends|

Meanwhile, mobile payment apps are being adopted in smaller numbers. The article below, titled P2P Payment Transactions to Exceed $120 Billion This Year, was originally published by eMarketer on July 18, 2017. The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021,

US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media

2017-05-01T09:40:10+00:00May 1st, 2017|Digital Marketing|

The article below is from eMarketer. US adults will spend more than half the day with major media In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption

Most Internet Users Prefer Search Engines to Find Local Products

2017-04-25T15:20:34+00:00April 25th, 2017|Digital Marketing|

About a third say they’re trustworthy and accurate, too! A recent report from eMarketer shows that when searching for local products and services, U.S. internet users trust search engines even more than friends and family members. Having a website that is well optimized for search engines can help your business rank highly in search results